• Hook Strong Custom Rods

  • Custom Built for You

  • Feel the bite like never before

  • Extreme Sensitivity
  • Fuji Guides

  • Titanium and Stainless Corrosion Control Frames

Hook Strong Custom Rods

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Custom Built for You

Shop Elite Series

Feel the bite like never before

Extreme Sensitivity Shop Elite Series

Fuji Guides

Titanium and Stainless Corrosion Control Frames Shop Elite Series

Shop our Collections

Elite Series Rods

The lightest and most sensitive rods we make. Built with the most serious fisherman in mind.

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Sportsman Series Rods

Pro level performance without breaking the bank. A great way to get into a custom rod.

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Inventory Rods

Select from our small batch production rods that are manufactured in house.

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Push Poles

Ultralight 100% carbon fiber push poles. Now available in 17- 23 foot lengths.

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Lures

Performance lures manufactured in Texas for inshore saltwater species.

Lures

Hats & Gear

Fishing gear to make your day on the water easier and more enjoy

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